Facebook in SA Goes 'Mainstream'2012-09-10 16:19:22
Social media in South Africa is growing in leaps and bounds according to World Wide Worx, but it's the older generation driving the growth.
According to data released on Tuesday by World Wide Worx South Africa's social media landscape is rapidly changing, with the over-60s age group driving the change.
The South African Social Media Landscape 2012 study showed that from August 2011 to August 2012 the number of over-60s who joined Facebook climbed by 44%, while for teenagers this number grew by less than 10%.
According to Arthur Goldstuck, MD of World Wide Worx, this is a reflection of Facebook going mainstream in South Africa.
"The younger segments are still far from saturation, but we're not seeing the same heady pace of growth among the youth as before," he said.
In addition to these findings the South African Social Media Landscape 2012 study also found that both Twitter and Facebook have grown at a similar rate (around 100,000 users per month) for the past year while LinkedIn has grown at a slightly more subdued rate.
The most common "Check In" sites for Facebook in South Africa are airports and shopping malls and the fastest growing relationship group has been single users, followed by married and engaged users followed finally by single users.